Project Description

The 48-hour course on Mobile and Email Marketing for BBA students at the Center for Global Education was designed to provide a comprehensive understanding of the evolving mobile and email marketing landscapes. Throughout the course, students gained hands-on experience in crafting personalized mobile campaigns, optimizing push notifications, and understanding the key elements of successful email marketing, including segmentation, automation, and analytics.

The course emphasized the integration of mobile and email strategies for maximizing customer engagement and brand loyalty. With real-world case studies and industry insights, students were equipped with the necessary skills to execute effective marketing campaigns in today’s mobile-driven, digital-first world.