Digital Marketing Training for B.Tech. Computer Science 3rd Year Students

Certificate Course in Search Engine Optimization (SEO)

Driving Digital Growth, Shaping Tomorrow’s Marketers

Get in Touch

Contact Form HOME Page

Learn. Create. Dominate the Digital World.

Course Duration

4 Weeks

1:30 Hrs Class Duration

Classes

3 days a week

Monday, Wednesday and Friday

Course Fee

Rs.6,500

Course Content

  • How Do Search Engines Rank Pages?
  • Search Engine Results Page (SERP)
  • How to Conduct SEO Keyword Research
  • Technical  Optimisation
  • Page Experience Ranking Signal
  • Google Search Console
  • On-Page and Off-Page Optimisation
  • Free SEO Tools
  • AI Tools for SEO
  • ChatGPT for SEO

Advanced Keyword Research and Targeting

  • Understanding Search Intent (Informational, Navigational, Commercial, Transactional)
  • Utilizing Long-Tail Keywords for Improved Targeting
  • Keyword Research Tools and Techniques Beyond Basics
  • Competitive Keyword Analysis and Gap Identification

Technical SEO Optimization Deep Dive

  • Website Structure Optimization for Crawlability
  • Advanced Log File Analysis and Troubleshooting
  • Mobile SEO Best Practices and Auditing

Content Optimization Strategies

  • Content Clustering and Topical Authority Building
  • E-A-T (Expertise, Authoritativeness, Trustworthiness) Optimization
  • Content Optimization for Featured Snippets
  • Schema Markup for Enhanced Search Results
  • Creating High-Quality, Engaging Content for SEO

On-Page and Off-Page Ranking Factors

Link Building Strategies and Outreach

  • Advanced SEO Analytics and Reporting
  • Using Google Search Console for Advanced Insights
  • Advanced Metrics Analysis (CTR, Dwell Time, Conversions)
  • Data Visualization and SEO Reporting Techniques
  • SEO Performance Tracking and KPI (Key Performance Indicator) Development

Off-Page SEO Beyond Backlinks

  • Introduction to Content Marketing
  • Content Strategy Development
  • Content Creation
  • Content Distribution
  • Content Performance Measurement
  • Content Marketing Campaigns
  • Content Marketing Trends and Future Outlook

“Turning Ambitions Into Expertise, One Skill at a Time”

Get Expert Help Choosing the Right Course.

Call us today at +91 9417 595959

PORTFOLIO

Benefits of Digital Marketing Career

You’ve heard of the digital skills gap, right? There’s 1.3 million digital marketing jobs predicted by 2030 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply.

With such a wide array of new opportunities available digital marketers can afford to get picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.

Frequently Asked Questions

Anyone above 16 years—students, professionals, entrepreneurs, or job-seekers—can join. No technical background is required.

Our standard certification course lasts 3 months. We also offer 2 or 6-month internship options.

Modules include SEO, SEM, Social Media, Email Marketing, Content Marketing, WordPress, Affiliate Marketing, and Analytics.

Yes. We guide students on how to start freelancing, build portfolios, and pitch clients globally.

We offer placement assistance, not guarantees, but most of our students land jobs or paid internships quickly.

Our trainer has 30+ years of experience, having taught over 16,000 students and worked with top brands.

Meet Your Mentor

We’re In Business

18+ years

Completed Successfully

500+ projects

Visit us

Plot No.C-133, 2nd Floor, Industrial Area, Phase-8, S.A.S. Nagar, Mohali-160055, Punjab, India

Phone us

Monday – Saturday : 9:30am to 6pm
+91 9417 595959, +91 9319 099990

Email us

info@isdmmt.com

Shaping future-ready digital professionals with real-world training, strategic insight, and hands-on experience.

About Digital Marketing Institution

Offering industry-relevant digital marketing training and internships through flexible learning modes to empower students and professionals for digital success.