Project Description

Excited to present the Module on Social and Digital Analytics in partnership with the Global Education Center, Chitkara University, tailored for BBA (Analytics) students. This cutting-edge module empowers students with essential skills to collect, analyze, and interpret digital data for smarter marketing decisions.

Covering web analytics, social media insights, campaign performance metrics, and consumer behavior trends, the program blends academic rigor with hands-on experience using industry-standard tools like Google Analytics, Social Media Dashboards, and Data Visualization Platforms.

Students will learn how to transform data into actionable strategies, optimize digital campaigns, and demonstrate ROI to stakeholders—critical capabilities for any modern marketer or analyst. With expert guidance, live projects, and practical case studies, this module prepares students to excel in data-driven roles and meet the evolving demands of the digital marketing industry, ensuring they graduate ready to lead in the analytics space.