Project Description

Value Added Course on WEBSITE DESIGN, ANALYTICS AND INSIGHTS – LEVERAGING DATA TO OPTIMIZE PERFORMANCE has been thoughtfully organized for BBA – Digital Marketing (2022) students by the Centre for Digital Marketing Strategy and Analytics at Chitkara Business School, Chitkara University. This specialized program equips students with practical expertise in designing user-friendly, high-performing websites while harnessing analytics to drive data-informed decisions.

Participants will explore essential principles of website structure, UX/UI best practices, and advanced tracking techniques to measure and enhance online performance. The course emphasizes interpreting key metrics, generating actionable insights, and applying optimization strategies to boost conversions and customer engagement.

By bridging creative design with analytical rigor, this value-added offering empowers students to craft impactful digital experiences and build a strong foundation for careers in the evolving landscape of digital marketing. Don’t miss this opportunity to master the tools and strategies that shape modern business success.